23rd September 2011
How important is to have a lead nurturing setup? A lead nurturing campaign, is one of the most important aspects of the sales process, especially for a high-value / B2B product or service company.
To put it in perspective, think about all the contacts...
Read >
19th April 2011
Often we are asked if a blog makes sense for business marketing, or how to promote products or services using a blog. Well, although a blog is a very important component of a business digital marketing strategy, it is far from being a sales lead generatio...
Read >
13th April 2011
If you are a high-value product or service marketer, either B2B or B2C, you have probably tried traditional marketing initiatives, perhaps with some degree of success, including person-to-person presentations to promote your products or services: trade-sh...
Read >
RSS Feed